Become an Affiliate

Join our affiliate programme and grow with us. We work with publishers, streamers, affiliates and marketing partners to drive quality traffic and build sustainable revenue streams. As a partner you’ll get a straightforward onboarding path, ongoing support and access to the tools you need to convert and retain players in the UK market.

Programme purpose

Our affiliate programme is designed to create a mutually beneficial partnership - we supply the commercial structure and promotional assets, you bring targeted audiences and marketing expertise. Together we aim to turn traffic into lasting player relationships while keeping reporting and payouts clear and predictable.

Partnership benefits

We offer partners tailored support and practical resources to make campaigns work. Partners receive a dedicated contact for day-to-day queries, regular performance reviews, and access to promotional calendars. Creatives are refreshed frequently to match seasonal demand and device trends, and we welcome co-branded activity for high-performing publishers.

Commission structure

We offer flexible commercial models to suit different partner types - revenue share, CPA and hybrid arrangements are available. Deals are structured around sustainable player value, with the option to renegotiate terms as performance grows. We do not publish fixed percentages here, but are open to custom proposals based on traffic quality and long-term potential.

Tracking and reporting transparency

Transparency is central to how we work. Partners get access to a dedicated affiliate dashboard with real-time statistics, click and conversion metrics, and downloadable reports for accounting. All tracking links are straightforward to implement and we provide guidance on best practice to ensure accurate attribution across devices.

Marketing tools and support

You’ll have a library of ready-made creatives, landing pages optimised for mobile, and periodic campaign briefs to help planning. We also provide tracking links, creative tags and asset delivery in multiple formats to suit display, social and content channels. For strategic partners we can discuss API access and bespoke landing solutions.

Long-term cooperation

We focus on long-term value rather than short-term spikes. Regular check-ins, clear KPIs and joint optimisation sessions help improve conversion and retention over time. If you’re scaling or exploring new channels, we’ll work with you to tailor terms, provide promotional support and ensure operations remain compliant and commercially viable.